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Atomic Offers Female Skiers Perfect Balanze Leading
alpine ski brand Atomic has introduced its strongest, most authentic
and complete range of skis for women - the BalanZe range. Atomic
has paid special attention to the way women ski and has designed a
range of skis that incorporate the latest technology to provide a fully
progressive, individual and unique range for women at all levels of
skiing. Also to ensure that it appeals to its target audience
Atomic has teamed up with top fashion house Esprit to ensure that the
range has an aesthetically pleasing and alluring design. “The new
Atomic BalanZe range is an independent range that perfectly reflects
the traits of modern female skiers as it is designed by women for
women.” said Atomic’s Jason Summerfield. “Atomic has pioneered
the introduction of a new technology in the BalanZe range that is
destined to help female skiers have more control and fun on the
slopes,” he added. Atomic’s increased involvement with female
skiers has already reaped benefits as Michaela Dorfmeister, in her
first season on the Atomic system (boots, skis and bindings), won the
Super-G crystal globe on the World Cup. Elsewhere, Atomic’s men
led by overall World Cup winner Bode Miller and Downhill World Champion
Michael Walchoffer won every individual discipline on the World Cup
tour and 14 out of 15 medals on offer at the 2005 World Championships
in Bormio. There are five skis in the BalanZe range. Each
has a different, dynamic style yet all have had the binding position
moved forward in the ski and the heel raised slightly resulting in a
neutral body position with the weight encouraged to be pushed forward
on the ski. The B11:PULS: is an all terrain, all mountain ski
using Atomic’s Metron technology. The ski is aimed at ambitious
female skiers with advanced technique and those aspiring to that
level. Its wider geometry combined with the longer pulsers behind
the bindings and shorter ones in the shovel offers more stability and
support in difficult situations and a softer ski for effortless
turning. RRP£379.95 including bindings The B9:6 DIVA, B7:4 LADY, B5:3 GIRLIE and B3:1 skis are all constructed using Atomic’s new unique Nano Technology frame.
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